Fact. Nearly one in five women say breast stop them participating in exercise. The main reason, they can't find the right sports bra. The second reason, their embarrassed by excessive movement.
Breasts were ranked the fourth biggest barrier to women participating in exercise. YIKES!
For those of you interested, this was just behind energy/ motivation, time constraints and health but above costs, access to facilities, equipment, embarrassment and company.
We found this mind boggling!
So time to come up with a better alternative. Watch our Instagram feed to see how we've broken the mould to create the best sports bra for women to feel supported to go and exercise in!!
(Research conducted by Emma Burnett of the Breast Health Research Group at the University of Portsmouth.)