Our mission

At peBe we are on a mission to equip you all to move with freedom! From teen to twilight years, we are here to champion being bold and brave. 

Our products

We are bringing a new era of sports bras. So everything we make is designed with meticulous care and thought. Based on extensive customer insights & underpinned by scientific research. We err on the side of beauty engineered.

Our values

Integrity. We are open and honest. We care about what we are doing, and who are doing it for. We meet our commitments, and we learn from our mistakes.  

We push boundaries. We will not be bound by convention, we will do it our way, innovate, and redefine something if we don’t believe it is the best solution for females. Our success - and much of the fun - lies in developing new ways to do things.  

Striving for the best. We redefine what a ‘personal best’ is. We care about our customers, our products, our colleagues and our impact as a business. 

Our people

We are a small but highly ambitious team, led by our co-founders Lucy + Charlotte.

Want to know anything else about us?! Get in touch.

Big love,