is to deliver a new era of sports bra technology that equips you to achieve your personal best (peBe... get it!), without distraction from your sports bra or boobs.
Because we are passionate about the benefits that exercise can bring, and we think that everyone should have a fair chance at feeling great and achieving great things, without being held back.
is to support busty women to move with freedom and confidence when exercising.
Why? Let’s face it, boobs are seen as an asset in life, except when you exercise - they become a barrier. They are in fact, the 4th biggest barrier to women exercising.
peBe is here to reframe this perception, so we do everything with the aim of supporting big assets.
will provide the best support for busty women.
Our design is based on biomechanics research. We got up close and personal with how our boobs move during exercise.
Seeing as you asked ... your breasts move in a figure of eight shape when you run - moving up and down and side to side.
Importantly, the boob pain you get when running comes from your boobs moving out of sync with your torso.
After 36 versions, our WRAPA® technology was born. It wraps around each breast, stopping movement by 85% and improving torso/boob alignment.