I wonder if you'll go on a trip down memory lane with me?! Cast your mind back... sporty pre-teen with sizable boobs, horrified by the sports bra that mum so thoughtfully bought. Sound familiar?!

The only thing that changed as I got older was I bought my own sports bras! That is nearly two decades bored with average, unflattering, restricting sports bras. The story was the same for many women I spoke to.

Designing a truly high-support sports bra is a little like one of my passions in life, baking. You need key ingredients to achieve the results. Get this balance wrong and it all ends up a bit flat (squished boobs in the case of sports bras!).

2021 was a big year. In the continuing pandemic, I managed to launch a business, get married, and go on honeymoon. I also continued to survive in the boredom of working from home!

I'm a keen runner, netballer and dabble in swimming and cycling.

My favourite way to start the day is to crash out for a run in Richmond park.

I'm a sole founder but am highly supported by a wickedly talented team & set of advisors.